About Alex

Nearly 30 years ago I started my entrepreneurial journey and I haven't looked back once. I love to work and play, but mostly, I love to give back and share with others.

 

There are three things I get most excited about in life; faith, family and a deliberate focus to improve the way people work. 

 

We spend much of our lives working on ourselves; our lifestyle, our careers and our comfort. That's all good but true fulfillment comes when we help others. As an immigrant to the Unites States, I grew up watching my parents work tirelessly to provide for their family and yet we always had enough to share and we learned how to make the most of what we had.

 

The perspective this gave me over time is that our lives are an investment, meaning that what we do should produce a good outcome and should never be about just being busy.

 

In other words, don't confuse effort with results.